On DuckDuckGo, we keep ads to a minimum and our search ads are private, only based on the search results page you’re viewing, and not on you as a person. For many Google searches, most of the results on the first page are either ads or Google pushing their own services. Have you noticed Google search results getting worse? You’re not alone. Use DuckDuckGo to get a better online experience. In contrast, our browser lets you search and browse like you’re used to, but (unlike Google) we never track you and our browser helps block Google’s trackers and those from other companies that operate other online tracking networks like TikTok and Meta (Facebook). For decades, Google has been tracking your searches, embedding trackers in the Chrome browser, and hiding even more trackers on the most-popular websites. Ever see ads so creepy it feels like your phone is listening to you? Or notice ads following you around for something you searched for once? If you’re wondering who to blame, it’s probably Google. Use DuckDuckGo to get more privacy online. Our list of trackers is open source, along with the list of exceptions we make to preserve usability. Other browsers offer some of these by default, like cookie and fingerprinting protections, but we also provide many other protections that most browsers do not offer by default, like 3rd-Party Tracker Loading Protection, Global Privacy Control, Link Tracking Protection, CNAME Cloaking Protection, Google AMP Protection, and more, which all help cover different tracking angles. That’s also why we offer multiple types of web tracking protections. To be effective, our protections continually evolve to mitigate this while avoiding website breakage. No service can eliminate all hidden tracking or all profiling online because trackers are always trying to evade specific protections. And when you leave our search engine and use our browsers or extensions to visit other sites, we aim to protect your privacy as much as possible.
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